MINI City Guide: Berlin

Discover Berlin the MINI Way. Take a tour with the experts. Check it out!

MINI Space T-Shirt Design Competition

Portfolio of the Week: Alex Breitenstein

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Half a year ago, you learned about The Ruhr Metropolis in MINI International. We decided that it was time to take a closer look at the creative scene of this unanticipated urban hotspot. Enter Alexandra Breitenstein aka Alexotica, a photographer, illustrator and fashion designer from Dortmund. more

MINIMALISM goes viral: The video

When we found out that there was a "making of video" for our favorite new MINI viral we were hesitant to watch it. We like the original so much, we were scared that watching how it was made would ruin the magic. Kind of like when you find out how your favorite magic trick works...the mystery disappears. But upon previewing the "making of MINIMALISM" we became even bigger fans of this short, clever, and innovative little clip. more

Aquatic adventures: From floating art installations to air-breathing fish.

Whether it is sailing in from sea or swimming underneath it, we can see good trends coming. And we have a few for dry land too.  more